Unlocking Moments of Receptivity

Antony Young

Chapter Chapter 8 in Brand Media Strategy, 2014, pp 115-129 from Palgrave Macmillan

Abstract: Abstract In the late nineties, I worked as a media planner at Saatchi & Saatchi on the agency’s prized Procter & Gamble account. At the time, I recall, our Saatchi & Saatchi New York office recommended a media strategy that proved to be a breakthrough for Tide laundry detergent.

Keywords: Tail Pipe; Product Placement; Receptivity Tactic; Brand Placement; Young Audience (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-44771-5_9

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DOI: 10.1057/9781137447715_9

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