Case E: Cultural Diplomacy and Entrepreneurship as a Means for Image Restoration: The Case of Israel

Eli Avraham

Chapter 9 in Harnessing Place Branding through Cultural Entrepreneurship, 2015, pp 178-190 from Palgrave Macmillan

Abstract: Abstract Public diplomacy is a key tool in promoting the public and media images of countries in the international arena. One component of public diplomacy is cultural diplomacy, whereby state marketers use various elements of culture such as cinema, television, theatre, literature, sports and dance to promote a positive image of the country and its people among foreign audiences worldwide. It is natural to expect that a country that is involved in ongoing violent conflict would make extensive use of such techniques in order to restore its image and expand it ‘beyond the conflict’. Yet few studies have dealt with this issue. Combining theoretical knowledge from the fields of image restoration and cultural diplomacy, this chapter aims to examine Israel’s efforts to expand and restore its image using entrepreneurship and cultural diplomacy.

Keywords: cultural diplomacy; entrepreneurship; image restoration; Israel (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46516-0_10

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DOI: 10.1057/9781137465160_10

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