Harnessing Place Branding through Cultural Entrepreneurship

Edited by Frank M. Go, Arja Lemmetyinen and Ulla Hakala

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2015
ISBN: 978-1-137-46516-0
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Chapters in this book:

Introduction

Frank M. Go, Arja Lemmetyinen and Ulla Hakala

Place Branding and Culture: ‘The Reciprocal Relationship between Culture and Place Branding’

Marinda Scaramanga

Cultural Entrepreneurs as Foundations of Place Brands

Alice Loy

Managing the Unmanageable: Stakeholder Involvement in Creating and Managing Places and Their Brands

Edward Kasabov

The Role of Culture in Regional Development Work — Changes and Tensions

Karl Ilmonen

Case A: Place Branding from the Bottom-up: Strengthening Cultural Identity through Small-Scaled Connectivity with Cultural Entrepreneurship

Philip Speranza

Case B: Culture-led Urban Regeneration and Brand Building in Alpine Italian Cities

Maria Lucia and Mariangela Franch

Case C: Place Branding and Cultural Entrepreneurship: “Edinburgh — Scotland’s Inspiring Capital and World Festival City”

Kenneth Mcmillan Wardrop

Case D: The Power of Soft Infrastructure in Influencing Regional Entrepreneurship and Innovativeness

Cecilia Pasquinelli and Nicola Bellini

Case E: Cultural Diplomacy and Entrepreneurship as a Means for Image Restoration: The Case of Israel

Eli Avraham

Case F: The City of Ostrava — From Industrial Image to Industrial Image 2.0

Jan Suchacek and Pavel Herot

Coordinating Cooperative Cultural Networks: The Case of Culture Finland

Arja Lemmetyinen

Tracing for One Voice — The 5Cs of Communication in Place Branding

Ulla Hakala

E-governance-based Smart Place Branding: Challenges and Implications for Local Identity and Cultural Entrepreneurship

Frank M. Go, Maria Lucia, Mariapina Trunfio and Angelo Presenza

Making Space for Cultural Entrepreneurship

Stephen Little

Epilogue

Frank M. Go, Arja Lemmetyinen and Ulla Hakala

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DOI: 10.1057/9781137465160

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