Case C: Place Branding and Cultural Entrepreneurship: “Edinburgh — Scotland’s Inspiring Capital and World Festival City”

Kenneth Mcmillan Wardrop

Chapter 7 in Harnessing Place Branding through Cultural Entrepreneurship, 2015, pp 141-158 from Palgrave Macmillan

Abstract: Abstract This case study of Edinburgh, Scotland’s capital city, is written from a practitioner perspective and sets out to illustrate and explore what differentiates Edinburgh’s approach to marketing and place branding. It aims to provide insights relevant to the themes explored in this book, and that will hopefully resonate with the experience in other destinations around the globe.

Keywords: collaboration; competitiveness; differentiate; experience; identity; place marketing (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46516-0_8

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DOI: 10.1057/9781137465160_8

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