Case A: Place Branding from the Bottom-up: Strengthening Cultural Identity through Small-Scaled Connectivity with Cultural Entrepreneurship

Philip Speranza

Chapter 5 in Harnessing Place Branding through Cultural Entrepreneurship, 2015, pp 99-121 from Palgrave Macmillan

Abstract: Abstract It is useful in conceptualizing the branding of places to identify (1) what planning approaches are adapted and how they provide connectivity, (2) how these planning approaches recognize and support existing cultural features, and (3) how they strengthen newly emergent local identities. The branding of places can be approached in various ways, including through top-down planning that demolishes larger expanses of cities or generally ignores newly emergent identities in them or through bottom-up planning that retains urban infrastructure by selectively protecting the small-scale building fabric. Bottom-up planning makes it possible for interventions as frameworks in neighbourhoods to enhance existing cultural activities by supporting sensory experience using fine-grained material and small-scaled spatial opportunities tuned to networks of pedestrian-scaled activities.

Keywords: cultural identity; place branding; small-scaled connectivity; 22@ district; Barcelona (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46516-0_6

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DOI: 10.1057/9781137465160_6

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