Transformative Experiences in Teaching International Business: A Study Using an Online Blended Learning System across Geographies and Contexts

Suresh George, Basil Janavaras and Todd H. Friends

Chapter 22 in The Palgrave Handbook of Experiential Learning in International Business, 2015, pp 374-400 from Palgrave Macmillan

Abstract: Abstract This chapter attempts to address one of the most important challenges faced by international business faculty, that is, how to bring the real world into the classroom or training environment by providing the needed platform and systematic step-by-step process to support students in their roles as managers and decision-makers in a global setting. Business students have an affinity for learning practical business skills.

Keywords: International Business; Entry Mode; Blended Learning; Target Market; International Marketing (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46772-0_22

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DOI: 10.1057/9781137467720_22

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