Analysing an Atypical Emerging Market: Case Study of a Student Project

Susan H. Godar

Chapter 39 in The Palgrave Handbook of Experiential Learning in International Business, 2015, pp 656-664 from Palgrave Macmillan

Abstract: Abstract This chapter describes a team project which requires students to analyse the prospects for a fast-moving consumer good (FMCG) in Africa, an area often overlooked when we speak about emerging markets. This project was created to serve three learning goals. First, to give students experience in analysing less-understood markets through secondary research; second, for them to learn specifically about African markets; and third, for them to learn more about working in teams. Although I have developed it and described it as used in an undergraduate International Marketing course, the structure could be used in any International Business course where team projects are used to research and analyse management practices, economics, logistics, and the like in a given geographic area.

Keywords: International Business; Team Project; Student Project; Student Team; African Market (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46772-0_39

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DOI: 10.1057/9781137467720_39

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