Let’s Go Party! Marketing Research Methods Course

Natalie S. Mikhaylov

Chapter 48 in The Palgrave Handbook of Experiential Learning in International Business, 2015, pp 791-807 from Palgrave Macmillan

Abstract: Abstract The project describes a marketing research method course conducted during the Spring II bimester, 2008, at a private university in Guayaquil, Ecuador. The case illustrates the difference between experiential learning (EL) and traditional approaches for teaching international marketing, particularly marketing research methods, and provides suggestions for implementing EL projects in international business curricula.

Keywords: Experiential Learning; International Business; Marketing Research; International Marketing; Traditional Learning (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46772-0_48

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DOI: 10.1057/9781137467720_48

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