From a Theoretical Innovation Management Course to a Creative Business Plan

Maiia Deutschmann and Moritz Botts

Chapter 50 in The Palgrave Handbook of Experiential Learning in International Business, 2015, pp 822-853 from Palgrave Macmillan

Abstract: Abstract The main contribution of this chapter is towards introducing a functioning system of learning experiences to foster creativity. In addition, it gives some important practical information for managing a complex course programme for a multicultural mega-class.

Keywords: Experiential Learning; Innovation Process; Innovation Management; Business Plan; Management Learning (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46772-0_50

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DOI: 10.1057/9781137467720_50

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