The Inquisitive Investigator

Tim Baker

Chapter Chapter 9 in The New Influencing Toolkit, 2015, pp 103-111 from Palgrave Macmillan

Abstract: Abstract A small firm of marketing consultants is going through a rough patch and needs to cut their business overheads. Sue-Ellen, the owner of the business, tells her staff of eight that she wants them to put forward cost-cutting ideas. She points out to them all in a meeting that this does not include making anyone redundant and further, if the ideas are good, this may secure their jobs in the future.

Keywords: North American Free Trade Agreement; Investigation Strategy; Influence Strategy; Safety Recommendation; Marketing Consultant (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-47016-4_10

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DOI: 10.1057/9781137470164_10

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