The Mindful Motivator

Tim Baker

Chapter Chapter 11 in The New Influencing Toolkit, 2015, pp 122-135 from Palgrave Macmillan

Abstract: Abstract Medtronic is a wonderful illustration of the effective use of motivation as a strategy of influence. This multinational company is headquartered in Minneapolis and develops medical devices. By working closely with healthcare professionals around the world, Medtronic creates therapies to help make it possible for millions of people to resume everyday activities, return to work, and live better and longer lives. As a global leader in medical technology, Medtronic serves patients, and partners with medical professionals in 120 countries.

Keywords: Motivation Strategy; Emotional Connection; Fair Process; Entire Nation; Influence Strategy (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-47016-4_12

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DOI: 10.1057/9781137470164_12

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