Pricing Strategies

A. Coskun Samli

Chapter 13 in Coping with Retail Giants, 2015, pp 175-182 from Palgrave Macmillan

Abstract: Abstract Obviously, without an adequate price policy the retailer cannot survive. Here the smaller independents cannot compete with the modern discounting giants, but it does not mean they cannot offer a reasonable price and provide a reasonable consumer value. Pricing is a complex issue. Many retailers shy away from doing research and experimenting with their own pricing strategies; as a result, many retailers place emphasis on the manufacturer’s suggested prices. However, each retailer is different, and pricing should be, even in a small way, a part of this different identity. It must be reiterated, however, that while discounting giants are competing primarily on the basis of pricing, smaller independents can offer good service and make their customers not feel as if they are simply numbers.

Keywords: Cash Flow; Price Strategy; Sales Volume; Target Market; Repeat Sale (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-47634-0_14

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DOI: 10.1057/9781137476340_14

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