Coping with Retail Giants
A. Coskun Samli
in Palgrave Macmillan Books from Palgrave Macmillan
Date: 2015
ISBN: 978-1-137-47634-0
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Chapters in this book:
- Introduction
- A. Coskun Samli
- Preopening Preparations
- A. Coskun Samli
- Retail Marketing Strategy Development
- A. Coskun Samli
- Fitting into Multilayered Retail Competition
- A. Coskun Samli
- Major Trends in the Retailing Sector Which Independents Must Know
- A. Coskun Samli
- The Retail Evolution
- A. Coskun Samli
- Capitalizing on Market Potentials
- A. Coskun Samli
- Consumer Behavior and Retail Strategy
- A. Coskun Samli
- Strategy Alternatives
- A. Coskun Samli
- Developing, Measuring, and Managing Store Image
- A. Coskun Samli
- People Are Our Strength
- A. Coskun Samli
- We Must Communicate with Our Market
- A. Coskun Samli
- Developing a Merchandise Mix
- A. Coskun Samli
- Pricing Strategies
- A. Coskun Samli
- Being Connected to a Supply Chain
- A. Coskun Samli
- Store Performance Evaluation
- A. Coskun Samli
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-47634-0
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http://www.palgrave.com/9781137476340
DOI: 10.1057/9781137476340
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