Preopening Preparations

A. Coskun Samli

Chapter 1 in Coping with Retail Giants, 2015, pp 11-16 from Palgrave Macmillan

Abstract: Abstract Consider the two following stores. Store one looked for a low-rent place and went to an area which is off the beaten path; the store did not have a nice appearance; the owner manager assumed that customers would come to the store regardless; this did not happen and the store went bankrupt.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-47634-0_2

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DOI: 10.1057/9781137476340_2

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