Strategy Alternatives

A. Coskun Samli

Chapter 8 in Coping with Retail Giants, 2015, pp 103-117 from Palgrave Macmillan

Abstract: Abstract Having a game plan is the strategy which implies being proactive in fulfilling certain goals. Of course, these goals primarily revolve around being proactive and catering to the particular target market in the most favorable manner. This means providing goods and services in a most favorable terms. In doing so, the retailer can achieve competitive advantage and customer loyalty. Developing competitive advantage and gaining customer loyalty demonstrates that the retail establishment has developed differential congruence which means it is helping its customers to improve their lifestyles, and, of course, simultaneously improving its chances of survival and success.

Keywords: Retail Store; Department Store; Retail Establishment; Game Plan; Small Retailer (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-47634-0_9

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DOI: 10.1057/9781137476340_9

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