Introduction

Chris Kerns

A chapter in Trendology, 2014, pp 1-12 from Palgrave Macmillan

Abstract: Abstract SOMEWHERE IN SANDY SPRINGS, GEORGIA, a carpenter is hard at work. That carpenter is crafting something that can only be described as unique—a display case that will soon sit in the lobby of Arby’s global headquarters. It won’t house a trophy or a football helmet. It won’t display a collection of “Employee of the Month” plaques. No, it’s going to hold something much, much different. It will hold, believe it or not, a hat. A funny-looking hat. A hat that has only been worn a handful of times. But it might be the only hat in history that caused hundreds of CMO s to say “Why aren’t we doing that?”

Keywords: Social Medium; Social Channel; Social Platform; Super Bowl; Everyday Conversation (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-47956-3_1

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DOI: 10.1057/9781137479563_1

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