Trendology

Chris Kerns

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-47956-3
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Introduction

Chris Kerns

Relevance Is Trending Up

Chris Kerns

Understanding Brands on Twitter

Chris Kerns

RTM Perform ance for Big, Known Events

Chris Kerns

RTM Performance for Unknown Events and Daily Trends

Chris Kerns

Laying a Data-Driven Foundation for Real-Time

Chris Kerns

Aiming for Real-Time Success

Chris Kerns

The Data-Driven RTM Process

Chris Kerns

The Future of RTM

Chris Kerns

Conclusion

Chris Kerns

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-47956-3

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137479563

DOI: 10.1057/9781137479563

Access Statistics for this book

More books in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().