Relevance Is Trending Up

Chris Kerns

Chapter Chapter 1 in Trendology, 2014, pp 13-38 from Palgrave Macmillan

Abstract: Abstract TODAY ALL MARKETERS ARE LIVING IN A real-time world, but few are actually taking advantage of it.

Keywords: Media Company; Customer Engagement; Social Channel; Super Bowl; Creative Team (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-47956-3_2

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DOI: 10.1057/9781137479563_2

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