The Future of RTM

Chris Kerns

Chapter Chapter 8 in Trendology, 2014, pp 207-223 from Palgrave Macmillan

Abstract: Abstract WE’VE BEEN ON QUITE A JOURNEY so far—looking at how brands use Twitter, bringing data to real-time marketing to show what works (and what doesn’t work), and understanding how brands and media companies can leverage in-the-moment trends to improve engagement with their audience. And now that we’ve built out a framework for bringing data into every part of a brand’s RTM strategy, how do we plan for the future? And what does the future of real-time marketing even look like?

Keywords: Social Medium; Sport Team; Performance Bump; Specific Brand; Super Bowl (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-47956-3_9

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137479563

DOI: 10.1057/9781137479563_9

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().