Code Breakers

Jonas Hoffmann and Laurent Lecamp
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Jonas Hoffmann: SKEMA Business School
Laurent Lecamp: Carl F. Bucherer

Chapter Chapter 4 in Independent Luxury, 2015, pp 113-142 from Palgrave Macmillan

Abstract: Abstract Jean-Paul Gaultier, Yohji Yamamoto, Martin Margiela, Miuccia Prada or Isabel Marant in fashion, HYT in watchmaking, and Fernando and Humberto Campana in furniture design have been creating breakthrough innovations by disrupting product and societal codes to build the icons of today and tomor-row.1 We have chosen the tiger – with its strength – to symbolize these luxury iconoclasts.

Keywords: Breakthrough Innovation; Creative Director; Fashion Designer; Code Breaker; Breakthrough Innovator (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-48146-7_5

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DOI: 10.1057/9781137481467_5

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