Game Changers

Jonas Hoffmann and Laurent Lecamp
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Jonas Hoffmann: SKEMA Business School
Laurent Lecamp: Carl F. Bucherer

Chapter Chapter 6 in Independent Luxury, 2015, pp 172-201 from Palgrave Macmillan

Abstract: Abstract Comme des Garçons, Études Studio, Iris van Herpen, MB&F and W Motors are independent luxury companies boldly building breakthrough offers and business model innovations.

Keywords: Business Model Innovation; Luxury Brand; Game Changer; Concept Store; Lady Gaga (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-48146-7_7

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DOI: 10.1057/9781137481467_7

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