Applying the BA2RE® Luxury Strategy Approach to the Creation and Development of Encelade 1789

Jonas Hoffmann and Laurent Lecamp
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Jonas Hoffmann: SKEMA Business School
Laurent Lecamp: Carl F. Bucherer

Chapter Chapter 7 in Independent Luxury, 2015, pp 202-220 from Palgrave Macmillan

Abstract: Abstract The aim of this book is to examine a new approach to luxury – luxury that is innovative and reinvented, so the cufflinks that we discuss in this chapter obviously will not be the sort of everyday cufflinks that can be bought for a few dollars, even if they have a certain originality.

Keywords: Ball Bearing; Retail Price; Luxury Brand; Casino Gaming; Emotional Link (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-48146-7_8

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DOI: 10.1057/9781137481467_8

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