Working for Other Agencies

Rick Webb

Chapter 9 in Agency, 2015, pp 75-85 from Palgrave Macmillan

Abstract: Abstract Depending on the type of consultancy you are thinking about creating, there is a very good chance that you will find yourself working with other agencies and consultancies as your clients. Indeed, if you plan on being a specialist shop, you may always find yourself working with agencies as clients. But even if you’re trying to build the next BBDO, you’re going to be working with other agencies, with them as the vendor and you as the client. The marketing ecosystem is phenomenally interconnected. On any one large brand today, there are literally dozens of agencies working on various aspects of the business. Some have direct relationships, but more often the agencies work together in a web of contracting and subcontracting.

Keywords: Agency Work; Client Service; Production Shop; Interactive Expertise; Agency Client (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-50122-6_10

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137501226

DOI: 10.1007/978-1-137-50122-6_10

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().