The Basics

Rick Webb

Chapter 11 in Agency, 2015, pp 95-101 from Palgrave Macmillan

Abstract: Abstract This is the immutable truth: the work you have already done is 90 percent of your new business effort. Every marketer looking to hire a company like yours should want good work, and ignoring the past work of a company would be, to put it mildly, idiotic. This should go without saying.

Keywords: Good Work; Past Work; Business Effort; Talented Person; Business Department (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-50122-6_12

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137501226

DOI: 10.1007/978-1-137-50122-6_12

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().