The Storytellers

Teressa Iezzi

Chapter Chapter 3 in The Idea Writers, 2010, pp 37-53 from Palgrave Macmillan

Abstract: Abstract If we measure advertising’s evolution with brand campaigns, there are several that warrant mention as epochal milestones that marked the forward movement of an industry. They helped accelerate the pace of change as they took the new realities of consumer behavior and built them into brand ideas. They put the ad business on notice. And they expanded the job description of the copywriter.

Keywords: Creative Team; Beta Tester; Creative Director; Horror Story; Interactive Storytelling (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-51044-0_3

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DOI: 10.1007/978-1-137-51044-0_3

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