The Idea Writers

Teressa Iezzi

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2010
ISBN: 978-1-137-51044-0
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Chapters in this book:

Ch Chapter 1 The Creativity Age

Teressa Iezzi

Ch Chapter 2 Bernbach to the Future

Teressa Iezzi

Ch Chapter 3 The Storytellers

Teressa Iezzi

Ch Chapter 4 Digital is not a Channel

Teressa Iezzi

Ch Chapter 5 How to Not Write Advertising

Teressa Iezzi

Ch Chapter 6 Life in Adland

Teressa Iezzi

Ch Chapter 7 Bringing Ideas to Life

Teressa Iezzi

Ch Chapter 8 It’s Just Getting Good

Teressa Iezzi

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DOI: 10.1007/978-1-137-51044-0

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