How to Not Write Advertising

Teressa Iezzi

Chapter Chapter 5 in The Idea Writers, 2010, pp 77-103 from Palgrave Macmillan

Abstract: Abstract So, if we’ve got this right, copywriters today are storytellers, conversation keepers, curators and inventors. They are idea generators, executors and technology savants.

Keywords: Workplace Violence; Creative Director; Viral Idea; Creative Integrity; Back Story (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/978-1-137-51044-0_5

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