Defense Never Ends

Tim Calkins
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Tim Calkins: Kellogg School of Management

Chapter Chapter 13 in Defending Your Brand, 2012, pp 219-234 from Palgrave Macmillan

Abstract: Abstract IT IS TEMPTING TO THINK of defense as episodic. A competitor attacks your business, you react and take action, and then things settle down and get back to normal. So sometimes defense is important, and sometimes it isn’t.

Date: 2012
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DOI: 10.1007/978-1-137-51186-7_13

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