Defending Your Brand

Tim Calkins
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Tim Calkins: Kellogg School of Management

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2012
ISBN: 978-1-137-51186-7
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Chapters in this book:

Ch Chapter 1 Introduction

Tim Calkins

Ch Chapter 10 Limiting Awareness

Tim Calkins

Ch Chapter 11 Preventing Trial

Tim Calkins

Ch Chapter 12 Fighting Repeat

Tim Calkins

Ch Chapter 13 Defense Never Ends

Tim Calkins

Ch Chapter 14 Defensive Strategy for Innovators

Tim Calkins

Ch Chapter 15 A Cautionary Word about Competition Law

Stephen Calkins

Ch Chapter 2 The Threat

Tim Calkins

Ch Chapter 3 The Financial Challenge

Tim Calkins

Ch Chapter 4 Know Your Enemy

Tim Calkins

Ch Chapter 5 Competitive Intelligence

Tim Calkins

Ch Chapter 6 The Key Question

Tim Calkins

Ch Chapter 7 Planning the Defense

Tim Calkins

Ch Chapter 8 Stopping the Launch

Tim Calkins

Ch Chapter 9 Blocking Distribution

Tim Calkins

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DOI: 10.1007/978-1-137-51186-7

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