The Financial Challenge

Tim Calkins
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Tim Calkins: Kellogg School of Management

Chapter Chapter 3 in Defending Your Brand, 2012, pp 29-37 from Palgrave Macmillan

Abstract: Abstract DEFENSIVE STRATEGY IS FUNDAMENTALLY A financial challenge. You know your competitor is trying to achieve some financial goal. Your challenge is to do everything in your power to ensure that this doesn’t happen.

Date: 2012
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DOI: 10.1007/978-1-137-51186-7_3

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