Competitive Intelligence

Tim Calkins
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Tim Calkins: Kellogg School of Management

Chapter Chapter 5 in Defending Your Brand, 2012, pp 59-86 from Palgrave Macmillan

Abstract: Abstract IT’S ONE THING TO MAKE a list of all the information you should gather in order to evaluate a competitive threat and formulate a defense plan. But getting the actual information in your hands is quite another.

Date: 2012
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DOI: 10.1007/978-1-137-51186-7_5

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