Demand Process Glossary

Carlos Hidalgo

Chapter Chapter 14 in Driving Demand, 2015, pp 183-189 from Palgrave Macmillan

Abstract: Abstract Throughout this book terms have been used that are not necessarily common in the B2B demand generation vocabulary. Having an understanding of these terms will help as you, the reader, apply the concepts that have been detailed in this book and aid you in changing the approach your organization takes to demand generation. Below is a glossary of terms that will serve as a reference as your organization begins the journey toward change management and Demand Process Transformation.

Keywords: Catalyst Content; Demand Generation; Lead Management; Pain Point; Multiple Persona (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-52680-9_14

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DOI: 10.1057/9781137526809_14

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