Driving Demand

Carlos Hidalgo

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2015
ISBN: 978-1-137-52680-9
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Chapters in this book:

Ch Chapter 1 The Issues with Modern Demand Generation

Carlos Hidalgo

Ch Chapter 10 Creating an Outcome: Accountable Culture

Carlos Hidalgo

Ch Chapter 11 Managing People through Change

Carlos Hidalgo

Ch Chapter 12 The Need for Change

Carlos Hidalgo

Ch Chapter 13 Change Ahead

Carlos Hidalgo

Ch Chapter 14 Demand Process Glossary

Carlos Hidalgo

Ch Chapter 2 Leading Demand Process Transformation

Carlos Hidalgo

Ch Chapter 3 Why Transformation Fails

Carlos Hidalgo

Ch Chapter 4 Action Does Not Equal Change

Carlos Hidalgo

Ch Chapter 5 Changing the Marketing and Sales Mind-set

Carlos Hidalgo

Ch Chapter 6 Aligning Content to Your Buyer

Carlos Hidalgo

Ch Chapter 7 Adapting the Lead Management Process

Carlos Hidalgo

Ch Chapter 8 Measuring for Success

Carlos Hidalgo

Ch Chapter 9 Optimizing Data and Technology

Carlos Hidalgo

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-52680-9

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DOI: 10.1057/9781137526809

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