A Synthesis of Our Findings

Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove

Chapter 9 in Scaling the Tail: Managing Profitable Growth in Emerging Markets, 2015, pp 108-119 from Palgrave Macmillan

Abstract: Abstract Our objective is to examine the dynamics of profitable growth in emerging markets. Collectively, our findings are as follows: First, growth and profitability can be viewed as interspersed in sequential stages. Firms might initially focus on profits or growth, and would purposefully seek a balance of optimal states in the future. Second, the dynamics, however, are tempered by significant changes in the external environment. Third, while emerging markets are generally viewed as fast growing, growth is not uniform, but granular. Not all local markets are the same, nor do they respond to foreign multinational products and services in the same way. Specific pockets of demand develop quicker from their nascent states than others. Understanding the dynamics of scale for different market segments is the critical strategy.

Keywords: Develop Market; Entry Strategy; Strong Brand; Diagnostic Framework; Profitable Growth (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-53859-8_9

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DOI: 10.1057/9781137538598_9

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