Scaling the Tail: Managing Profitable Growth in Emerging Markets

Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2015
ISBN: 978-1-137-53859-8
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Chapters in this book:

Ch 1 Introduction

Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove

Ch 2 Rethinking Conventional Models

Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove

Ch 3 Problematique

Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove

Ch 4 New Logics-Scaling the Tail

Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove

Ch 5 The Diagnostic “P-E-C” Framework

Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove

Ch 6 Positioning Firms for Profitable Growth

Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove

Ch 7 Defining the Drivers of Profitable Growth

Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove

Ch 8 Co-aligning Strategies with Management Structures and Systems

Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove

Ch 9 A Synthesis of Our Findings

Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove

Ch 10 Recommendations

Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove

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DOI: 10.1057/9781137538598

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