Scaling the Tail: Managing Profitable Growth in Emerging Markets

Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove

Date: 2015
ISBN: 978-1-137-53859-8
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Chapters in this book:

Ch 1 Introduction: Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove
Ch 2 Rethinking Conventional Models: Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove
Ch 3 Problematique: Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove
Ch 4 New Logics-Scaling the Tail: Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove
Ch 5 The Diagnostic “P-E-C” Framework: Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove
Ch 6 Positioning Firms for Profitable Growth: Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove
Ch 7 Defining the Drivers of Profitable Growth: Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove
Ch 8 Co-aligning Strategies with Management Structures and Systems: Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove
Ch 9 A Synthesis of Our Findings: Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove
Ch 10 Recommendations: Seung Ho Park, Gerardo R. Ungson and Andrew Cosgrove

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DOI: 10.1057/9781137538598

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