Relative income levels and differences in economic systems in Eastern Europe

Philip Hanson
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Philip Hanson: University of Birmingham

Chapter 5 in Advertising and Socialism, 1974, pp 77-94 from Palgrave Macmillan

Abstract: Abstract To put the marketing situations in the various East European countries in context, it is necessary to have some idea of their relative levels of economic development, living standards and economic systems.

Keywords: Consumption Level; Current Prex; Advertising Expenditure; East European Country; Market Relationship (search for similar items in EconPapers)
Date: 1974
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-02036-2_5

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DOI: 10.1007/978-1-349-02036-2_5

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