Advertising and Socialism

Philip Hanson
Additional contact information
Philip Hanson: University of Birmingham

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1974
ISBN: 978-1-349-02036-2
References: Add references at CitEc
Citations: View citations in EconPapers (3)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch 1 Introduction: Advertising, Soviet-type economies and economic systems

Philip Hanson

Ch 2 The Soviet economy and the organisation of Soviet advertising

Philip Hanson

Ch 3 Soviet advertising expenditure

Philip Hanson

Ch 4 The Nature and Functions of Soviet Advertising

Philip Hanson

Ch 5 Relative income levels and differences in economic systems in Eastern Europe

Philip Hanson

Ch 6 The marketing environment

Philip Hanson

Ch 7 The organisation and functions of advertising

Philip Hanson

Ch 8 Advertising expenditure data

Philip Hanson

Ch 9 Conclusions

Philip Hanson

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-349-02036-2

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349020362

DOI: 10.1007/978-1-349-02036-2

Access Statistics for this book

More books in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().