Purchasing in Europe: the Performance of British Companies

Peter W. Turnbull and Malcolm T. Cunningham

Chapter 3 in International Marketing and Purchasing, 1981, pp 58-95 from Palgrave Macmillan

Abstract: Abstract During the past few years, manufacturing companies have been operating in a more rapidly changing supply environment, as well as a highly competitive market environment. This has been characterised by material shortages, high inflation rates, a lack of economic growth and unstable exchange rates. Such factors also affect supply markets and have a dramatic impact upon the ability of companies to achieve their corporate plans and profit targets. In spite of this, the contribution which an effective purchasing function can make to a business is often greatly underestimated. A clear need exists for purchasing strategies to be more fully integrated into corporate plans. By doing so, a company can derive the maximum cost benefits from its purchasing decisions and can also achieve greater security of supplies.

Keywords: British Company; Purchasing Decision; Foreign Supplier; Commercial Information; Product Appearance (search for similar items in EconPapers)
Date: 1981
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-05475-6_3

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DOI: 10.1007/978-1-349-05475-6_3

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