International Marketing and Purchasing

Edited by Peter W. Turnbull and Malcolm T. Cunningham

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1981
ISBN: 978-1-349-05475-6
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Chapters in this book:

Ch 1 A New Approach to Industrial Marketing and Purchasing

Peter W. Turnbull and Malcolm T. Cunningham

Ch 2 Marketing in Europe: the Performance of British Companies

Peter W. Turnbull and Malcolm T. Cunningham

Ch 3 Purchasing in Europe: the Performance of British Companies

Peter W. Turnbull and Malcolm T. Cunningham

Ch 4 Implications for Management

Peter W. Turnbull and Malcolm T. Cunningham

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DOI: 10.1007/978-1-349-05475-6

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