Implications for Management

Peter W. Turnbull and Malcolm T. Cunningham

Chapter 4 in International Marketing and Purchasing, 1981, pp 96-128 from Palgrave Macmillan

Abstract: Abstract In this chapter we examine the implications of the research findings for management. These are presented in two parts. The implications for marketing management are discussed first, followed by the implications for purchasing management.

Keywords: British Company; Home Market; Supply Relationship; Supply Market; Labour Dispute (search for similar items in EconPapers)
Date: 1981
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-05475-6_4

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DOI: 10.1007/978-1-349-05475-6_4

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