Advertising, Imperfect Knowledge and Welfare Losses

Jeffrey James

Chapter 5 in Consumer Choice in the Third World, 1983, pp 80-100 from Palgrave Macmillan

Abstract: Abstract This chapter attempts to evaluate the influence of the advertising of detergents on individual choice and welfare in Barbados. First, we assess the extent to which the perceptual differences between products found in the multidimensional scaling analysis of the previous chapter can be explained by the influence of advertising. Then the welfare effects of this influence —whether they operate to the advantage or detriment of consumers — are appraised through an evaluation of the objectivity of the information that is conveyed by advertising.

Keywords: Income Group; Hard Water; Welfare Loss; Consumer Choice; Television Advertisement (search for similar items in EconPapers)
Date: 1983
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-06109-9_6

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349061099

DOI: 10.1007/978-1-349-06109-9_6

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().