Marketing — Price

Erik Arnold ()

Chapter 9 in Competition and Technological Change in the Television Industry, 1985, pp 122-135 from Palgrave Macmillan

Abstract: Abstract Available empirical data for the television industry shed light upon two types of pricing decision and price behaviour: the pricing of existing products and variants within these existing products (CTV); and new product pricing (Prestel). This chapter provides evidence about the pricing issues raised in the third section of each of chapters 1, 2 and 3.

Keywords: Japanese Firm; Price Cutting; Credit Period; British Telecom; Television Industry (search for similar items in EconPapers)
Date: 1985
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-07492-1_10

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DOI: 10.1007/978-1-349-07492-1_10

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