Marketing — Distribution

Erik Arnold ()

Chapter 11 in Competition and Technological Change in the Television Industry, 1985, pp 148-158 from Palgrave Macmillan

Abstract: Abstract While the importance of price and quality in marketing is recognised in the theory discussed in the first three chapters of this study, the role of distribution is not taken account of. It has been suggested that this is a major omission from theory, and that distribution influences behaviour to such an extent that it can almost be characterised as a third ‘side’ intervening between the demand and supply sides of the television industry (Arnold, 1978, p. 107). This chapter therefore examines the interrelationships between distribution and the two ‘sides’ conventionally analysed in economic discussion of markets.

Keywords: Retail Business; Television Industry; Rental Share; Total Rental; Television Rental (search for similar items in EconPapers)
Date: 1985
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-07492-1_12

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DOI: 10.1007/978-1-349-07492-1_12

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