Implications for Theory

Erik Arnold ()

Chapter 14 in Competition and Technological Change in the Television Industry, 1985, pp 204-217 from Palgrave Macmillan

Abstract: Abstract Conclusions about the relative merits of the three theoretical paradigms under consideration in describing the behaviour of the UK television industry were drawn in chapter 13. Eight major issues were dealt with, and in each case reasons were found for preferring the ‘Schumpeterian’ paradigm to the two others. However this formulation clearly overstates the relative superiority of the ‘Schumpeterian’ paradigm: on many issues, one or the other of the alternatives ran a very close second. On the issue of distribution, especially, all the paradigms performed so badly as to provide few criteria for choosing between them. Overall, the superiority of the ‘Schumpeterian’ paradigm owes much to its inclusiveness: its ability to incorporate ‘managerial-behavioural’ and neoclassical behaviour as special cases.

Keywords: Technical Change; Product Cycle; Demand Side; Firm Behaviour; Marketing Capability (search for similar items in EconPapers)
Date: 1985
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-07492-1_15

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DOI: 10.1007/978-1-349-07492-1_15

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