The Selling of the President 1988

Nicholas J. O’Shaughnessy

Chapter 11 in The Phenomenon of Political Marketing, 1990, pp 224-242 from Palgrave Macmillan

Abstract: Abstract The Bush campaign began abysmally. This was not deliberate, but it was an invaluable asset in his merchandising. It meant that core Republican supporters and contributors were galvanised out of their apathy. It meant that the public wearied of the press baiting of Bush: he attracted the sympathy of the fighting underdog, an important symbol in American myth.

Keywords: Presidential Candidate; Television Advertising; Political Market; Political Consultant; Political Consumer (search for similar items in EconPapers)
Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-10352-2_11

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DOI: 10.1007/978-1-349-10352-2_11

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