The Phenomenon of Political Marketing

Nicholas J. O’Shaughnessy

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1990
ISBN: 978-1-349-10352-2
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Chapters in this book:

Ch 1 Introduction: The Electronic Soapbox

Nicholas J. O’Shaughnessy

Ch 2 Big Lies, Little Lies: The Story of Propaganda

Nicholas J. O’Shaughnessy

Ch 3 Only in America

Nicholas J. O’Shaughnessy

Ch 4 Television

Nicholas J. O’Shaughnessy

Ch 5 The Peevish Penmen: Direct Mail and US Elections

Nicholas J. O’Shaughnessy

Ch 6 The Monopoly of Midas Congress and Political Action Committees

Nicholas J. O’Shaughnessy

Ch 7 High Priesthood, Low Priestcraft: The Role of Political Consultants

Nicholas J. O’Shaughnessy

Ch 8 Washington’s Space Cadets: The Centrality of Polling, Computer and Other Technologies in US Politics Today

Nicholas J. O’Shaughnessy

Ch 9 Merchandising the Monarch: Reagan and the Presidential Elections

Nicholas J. O’Shaughnessy

Ch 10 A Licence to Export: The Spread of Political Marketing Methods to Britain

Nicholas J. O’Shaughnessy

Ch 11 The Selling of the President 1988

Nicholas J. O’Shaughnessy

Ch 12 An Ethical Conundrum?

Nicholas J. O’Shaughnessy

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DOI: 10.1007/978-1-349-10352-2

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