Only in America

Nicholas J. O’Shaughnessy

Chapter 3 in The Phenomenon of Political Marketing, 1990, pp 30-45 from Palgrave Macmillan

Abstract: Abstract Since political marketing is largely an American invention we must look to American history for explanations of the growth of the genre; for many themes touch the American political psyche and political marketing is sometimes their expression. Both early and recent American historical experience define the political culture and values from which contemporary political marketing draws its subject matter.

Keywords: American History; Marketing Concept; Marketing Approach; Political Market; Party Loyalty (search for similar items in EconPapers)
Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-10352-2_3

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DOI: 10.1007/978-1-349-10352-2_3

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