The External Capability: Understanding and Managing the External Environment

Paul H. Dainty and Moreen Anderson

Chapter 7 in The Capable Executive, 1996, pp 191-228 from Palgrave Macmillan

Abstract: Abstract Unless senior executives grasp and understand the significance of changes occurring in the external environment, they risk putting their organisation’s long-term survival at risk. This is an obvious statement, but one which is frequently forgotten.

Keywords: Market Share; Market Segment; Strategic Alliance; Brand Loyalty; Substitute Product (search for similar items in EconPapers)
Date: 1996
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-13663-6_7

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DOI: 10.1007/978-1-349-13663-6_7

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