The Producer Perspective: Partnerships and Paranoia

Andrew Wileman and Michael Jary

Chapter 13 in Retail Power Plays: From Trading to Brand Leadership, 1997, pp 196-210 from Palgrave Macmillan

Abstract: Abstract The growth of retail brand power, actual and potential, has enormous implications for the strategy and prospects of producer brands. Producers need to recognise the pressures that they will face as a result of the growth of retail brand power, and determine how they will respond to these pressures.

Keywords: List Price; Producer Brand; Private Label; Store Brand; Brand Extension (search for similar items in EconPapers)
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14378-8_14

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DOI: 10.1007/978-1-349-14378-8_14

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